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With its massive audience and advertising reach, Amazon Ads has quickly become one of the top ad platforms out there today, and with good reason. But what makes it so appealing to advertisers? What sort of strategy should you employ if you’re using it? We’ll go over all that in this article on how to use Amazon Ads for your business or brand’s promotion on Amazon (and beyond). Amazon Search Ads are a great way to get in front of potential customers when they're looking to buy something on Amazon. They can drive high-quality traffic, which means you can turn that into sales more easily than with other forms of advertising. In fact, Amazon says that 65% of customers who come from Amazon Search Ads make a purchase within 24 hours! To help you use Amazon's search ads to reach potential customers, we've put together a step-by-step guide. We'll show you how to create your ads and use reporting and optimization tools so you can continually learn what's working best.